Waltraud Reiner is a milliner and drive behind Hatmobile. She discovered her love of hats when she moved from Austria to Australia in the early 1980s. As a graduate of a Fashion Design Degree in Austria she had a love of textiles. She fell into work with Melbourne milliner Magda Urban and trained in Magda’s studio and began her path to millinery.

Her passion for the hat trade has taken her across the globe. This included working for royal milliner Phillip Somerville and learning from London legend Rose Cory. Following time spent overseas with her young family Waltraud launched her own millinery studio in 1990 in Melbourne. She established the Melbourne School of Millinery (a division of Kangan Batman TAFE) soon afterward, where she taught for 13 years.

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