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Building Your Millinery Brand

Millinery Business Foundations Course • 35m

Develop or revisit the foundations of your millinery business. Through easy to follow worksheets and activities, you will define your millinery brand, target market and ideal customer. Understand the importance of design elements and image choices for your millinery label and learn how a consistent brand message translates into sales.
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Lesson Chapters ☰
Brand Basics | Your Buyer Persona | Brand Identity

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    In establishing your business plan, you will conduct a market and competitive analysis and take the steps required to transform your passion into a functional millinery business. Meet with an established Milliner, Angela Menz to see these business concepts brought to life.
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